GTM Atlas written by practitioners at leading companies like Lovable, Notion, Clay, Granola, Vercel, and more. Learn more about them below.
Head of Growth at Lovable
Elena Verna has led growth at some of the most successful PLG companies of the last decade, including Miro and SurveyMonkey. She's now Head of Growth at Lovable, the AI-native app builder that went from zero to tens of millions in ARR faster than almost any company before it.
Creator at MKT1
Emily Kramer spent the last decade advising B2B startups. She led and built marketing teams from the ground up at Asana, Carta, Astro (acquired by Slack), and Ticketfly. She's been the first-ish marketer 4 times, joining companies at 10 to 300 people. Now, helps hundreds of B2B founders and marketers and reached millions through her content on LinkedIn and Substack.
Creator at The GTM Strategist
Maja Voje is the best-selling author of Go-To-Market Strategist, the methodology adopted by 10,000+ companies worldwide. Across fifteen years she's driven growth for brands from Google to Heineken, helped scale 850+ startups, and today advises B2B teams on GTM AI strategy.
CRO at Owner
Kyle Norton is CRO at Owner.com, where he's taken the go-to-market team from 2.5 million to nearly 100 million in ARR in under four years. Before that, he built Point of Sale go-to-market at Shopify. He hosts The Revenue Leadership Podcast, is a longtime LP at GTM Fund and Stage Two Capital, and founding member and Co-Chapter Head of the Toronto chapter of Pavilion.
VP Sales at Vercel
Roniesha Copeland has spent over a decade building and scaling go-to-market teams for developer-led platforms, most of that time at Stripe, before running sales at v0 and now as VP of Sales, Strategic Accounts at Vercel.
Head of Growth at Framer
James Pastan is Head of Growth at Framer. Previously, he co-founded and exited an a16z-backed prosumer AI music company and led the growth monetization cohort for MongoDB Atlas.
Head of Business at Granola
Shreman Shrestha leads business at Granola, the AI notetaker that's grown into enterprise deals with $100B+ public companies — almost entirely inbound. For the first half of 2025, he was the company's only salesperson.
Senior Director of Product at Fin (Intercom)
Rati Zvirawa is the Senior Director of Product at Intercom, and leads product in the AI group at Intercom and the team behind Fin: the Customer Agent that started in support and now runs end-to-end conversations for sales teams too.
CRO at Coder
Josh Epstein is CRO at Coder, the AI development infrastructure company, where he's driven 5x revenue growth in 20 months. Before that, he spent six years at HashiCorp building the Global Accounts business from zero to $175M+ through their IPO, capping two decades of converting developer-led products into enterprise revenue.
