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Mapped by leaders in the industry.

Written by operators at leading companies like Anthropic, Linear, Notion, Stripe, and more. Learn about them below.

Travis Bryant

Travis Bryant

Head of US Mid-Market GTM at Anthropic

Travis Bryant runs the US mid-market GTM team at Anthropic, responsible for over 4,000 accounts across mid-market tech and industries, including Mercury, Brex, Strava, and Airtable. Before Anthropic, he spent years in private practice working with Redpoint Ventures to advise early-stage companies.

Elena Verna

Elena Verna

Head of Growth at Lovable

Elena Verna has led growth at some of the most successful PLG companies of the last decade, including Miro and SurveyMonkey. She's now Head of Growth at Lovable, the AI-native app builder that went from zero to tens of millions in ARR faster than almost any company before it.

Cristina Cordova

Cristina Cordova

COO at Linear

Cristina Cordova is COO at Linear, leading go-to-market and operations. She previously served as Head of Platform & Partnerships at Notion, and was also one of Stripe’s first employees, helping scale the company to 3,000 people. She has invested in and advised over 80 startups across AI, SaaS, and fintech.

Ben Thirlwall

Ben Thirlwall

Head of Billing, EMEA at Stripe

Ben is Head of Billing EMEA at Stripe, overseeing the billing and monetization business across the region, where he works with companies from early-stage startups to public enterprises on how they price and package their products. He previously led Stripe’s SaaS platforms business in EMEA.

Bo Sun

Bo Sun

Global Head of CS at Notion

Bo Sun is Global Head of Customer Success at Notion, the widely-used product-led-growth company that has transformed into an AI productivity platform. Before joining Notion, he led customer success for LinkedIn’s $1B+ Sales Solutions business and focused on growth strategy as a consultant at BCG.

Roniesha Copeland

Roniesha Copeland

VP Sales, Strategic Accounts at Vercel

Roniesha Copeland has spent over a decade building and scaling go-to-market teams for developer-led platforms, most of that time at Stripe, before running sales at v0 and now serving as VP Sales, Strategic Accounts at Vercel.

Rati Zvirawa

Rati Zvirawa

Senior Director of Product at Fin

Rati Zvirawa is the Senior Director of Product at Intercom, and leads product in the AI group at Intercom and the team behind Fin: the Customer Agent that started in support and now runs end-to-end conversations for sales teams too.

Shreman Shrestha

Shreman Shrestha

Head of Business at Granola

Shreman Shrestha was the first GTM hire at Granola, the AI notepad for meetings, where he launched Granola Enterprise and built the sales motion from scratch. From hiring the first two AEs to launching the Enterprise plan, Shre has helped scale Granola’s GTM engine from 0 to 1, through to its recent Series C round and $1.5 billion valuation.

Emily Kramer

Emily Kramer

Founder at MKT1

Emily Kramer spent the last decade advising B2B startups. She led and built marketing teams from the ground up at Asana, Carta, Astro (acquired by Slack), and Ticketfly. She's been the first-ish marketer 4 times, joining companies at 10 to 300 people. Now, she helps hundreds of B2B founders and marketers and reaches millions through her content on LinkedIn and Substack.

Maja Voje

Maja Voje

Founder at The GTM Strategist

Maja Voje is the best-selling author of Go-To-Market Strategist, the methodology adopted by 10,000+ companies worldwide. Across fifteen years she's driven growth for brands from Google to Heineken, helped scale 850+ startups, and today advises B2B teams on GTM AI strategy.

James Pastan

James Pastan

Head of Growth at Framer

James Pastan is Head of Growth at Framer. Previously, he co-founded and exited an a16z-backed prosumer AI music company and led the growth monetization cohort for MongoDB Atlas.

Malhar Singh

Malhar Singh

Head of Growth Product at Wispr Flow

Malhar Singh is Head of Growth Product at Wispr Flow, the voice-to-text AI that turns speech into polished text in every app, and growing 40% month-over-month. Previously, he scaled new product lines at Noom to hundreds of millions in ARR, and earlier worked on consumer products used by millions at Zynga.

Kyle Norton

Kyle Norton

CRO at Owner

Kyle Norton is CRO at Owner.com, where he's taken the go-to-market team from 2.5 million to nearly 100 million in ARR in under four years. Before that, he built Point of Sale go-to-market at Shopify. He hosts The Revenue Leadership Podcast, is a longtime LP at GTM Fund and Stage Two Capital, and founding member and Co-Chapter Head of the Toronto chapter of Pavilion.

Josh Epstein

Josh Epstein

CRO at Coder

Josh Epstein is CRO at Coder, the AI development infrastructure company, where he's driven 5x revenue growth in 20 months. Before that, he spent six years at HashiCorp building the Global Accounts business from zero to $175M+ through their IPO, capping two decades of converting developer-led products into enterprise revenue.