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00GTM is a creative actNicolas Sharp · Attio

01Your product is the pitchElena Verna · Lovable

02Gen marketers do less, betterEmily Kramer · MKT1

03Build your GTM brainMaja Voje · The GTM Strategist

04Start with the dataKyle Norton · Pavilion Gold

05Build the system before the messageRoniesha Copeland

06Activation is more than activityJames Pastan · Ramp

07Replace the workflowMalhar Singh · Wispr Flow

08Pricing is a productBen Thirlwall · Stripe

09Let AI own, not assistRati Zvirawa · Fin

10Attachment is the signalShreman Shrestha · Granola

11Retention is a culture problemJosh Epstein · Coder

12The rise of the renaissance CSMBo Sun · Notion

13Hire for slope, not for pedigreeCristina Cordova · Linear

14What only a human can deliverTravis Bryant · Anthropic

GTM Atlas© 2026

GTM Atlas — a map for modern go-to-market

A map for modern go-to-market. For early teams navigating growth from scratch.

Intro: GTM is a creative act — Nicolas Sharp, Founder & CEO at Attio
Lead Capture: Your product is the pitch — Elena Verna, Head of Growth at Lovable
Qualification: Gen marketers do less, better — Emily Kramer, Founder at MKT1
Qualification: Build your GTM brain — Maja Voje, Founder at The GTM Strategist
Outbound: Start with the data — Kyle Norton, Founder at Pavilion Gold
Outbound: Build the system before the message — Roniesha Copeland, Independent Advisor
Activation: Activation is more than activity — James Pastan, Product, Core Growth at Ramp
Activation: Replace the workflow — Malhar Singh, Head of Growth Product at Wispr Flow
Billing: Pricing is a product — Ben Thirlwall, Head of Billing, EMEA at Stripe
Conversion: Let AI own, not assist — Rati Zvirawa, Senior Director of Product at Fin
Conversion: Attachment is the signal — Shreman Shrestha, Head of Business at Granola
Retention: Retention is a culture problem — Josh Epstein, President at Coder
Expansion: The rise of the renaissance CSM — Bo Sun, Global Head of CS at Notion
Hiring: Hire for slope, not for pedigree — Cristina Cordova, COO at Linear
Leveraging AI: What only a human can deliver — Travis Bryant, Head of US Mid-Market GTM at Anthropic

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