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Mapped by operators.

Curated by Attio.

00There is no universal playbook for modern GTMNicolas Sharp · Attio

01Your product is the pitchElena Verna · Lovable

02Gen marketers do less, betterEmily Kramer · MKT1

03Build your GTM brainMaja Voje · The GTM Strategist

04Start with the dataKyle Norton · Owner

05Build the system before the messageRoniesha Copeland · Vercel

06Activation is more than activityJames Pastan · Framer

07Let AI own, not assistRati Zvirawa · Fin (Intercom)

08Retention is a culture problemJosh Epstein · Coder

GTM Atlas — a map for modern go-to-market

A map for modern go-to-market. For early teams navigating growth from scratch.

Intro: There is no universal playbook for modern GTM — Nicolas Sharp, Founder & CEO at Attio
Lead capture: Your product is the pitch — Elena Verna, Head of Growth at Lovable
Qualification: Gen marketers do less, better — Emily Kramer, Creator at MKT1
Qualification: Build your GTM brain — Maja Voje, Creator at The GTM Strategist
Outbound: Start with the data — Kyle Norton, CRO at Owner
Outbound: Build the system before the message — Roniesha Copeland, VP Sales at Vercel
Activation: Activation is more than activity — James Pastan, Head of Growth at Framer
Conversion: Let AI own, not assist — Rati Zvirawa, Senior Director of Product at Fin (Intercom)
Retention: Retention is a culture problem — Josh Epstein, CRO at Coder

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